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“Communicating Ethnicity in Bosnia-Herzegovina: Beer, Phone Numbers and Other Ethnic Media”

March 16, 2018 @ 3:30 pm - 5:00 pm

Speaker: Aleksandar Bogdanić, Visiting Professor, Fordham University

In this talk, professor Bogdanić argues that public discourses in Bosnia and Herzegovina have
been laden with ethnic connotations so that they sometimes impede normal
communication or rational public discussion among individuals who identify themselves or
are perceived as members of different ethnic groups (or nationalities) in Bosnia and
Herzegovina (B&H). Historically, discursive ethnic differences were always present, but
the process of “ethnic rebranding” in B&H, which began during the disintegration of
Yugoslavia, has continued and expanded in official policies and discourses of everyday
life of the post-war Bosnian society. As a consequence, the discourse in B&H has been
significantly departmentalized or even “refeudalized”. While there may be some economic
forces behind it, this balkanization and refeudalization of discourse, however, does not seem
to have been invoked by the commercialization of media but, it appears, more by “ethnic
branding,” and a polarization of ethnic identities.


March 16, 2018
3:30 pm - 5:00 pm


1418 Van Hise
1220 Linden Drive
Madison, WI 53706
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